Capital market financing - products, processes and stumbling blocks

Bond issue, IPO or promissory note loan as sources of financing and success factors

Dates & Place

03.10.2024 in Vienna




1 day


EUR 1.750,- plus VAT.

David Salcher

David Salcher

Senior Consultant

Schwabe, Ley & Greiner


What should you do if the "classic" source of financing via banking partners seems to be exhausted, but you don't want to abandon a targeted growth path? It's always worth taking a look at the capital market! A wide range of products can open up to any finance department, but where do you start and what is the right financing for you? Another "problem" also arises: A finance department basically knows how bilateral bank financing is structured, but very few have experienced a bond issue or even an IPO.

The 1-day training course equips you for a rapidly changing capital market. Participants are immersed in the world of private and public capital markets, bond and IPO processes and learn about the associated life as a listed company. You will also get to know the different parties involved in such processes - their tasks, wishes and fears. With this knowledge, you will be ideally equipped to "tap" the capital market as a source of financing.

Main topics


  • What are the tasks of the cash manager in the company?
  • What are the minimum standards to be taken into account in the organizational structure & process organization?
  • What are the differences in the accounting or treasury perspective? Which business management approaches do you need to understand?
  • What are the requirements vis-à-vis banks?
  • What are the current trends in cash management for large and small companies?

Introduction to the world of capital market financing

  • What are the differences between the various capital market products?
  • Is debt or equity financing more suitable for me?
  • To what extent do (internal and external) credit ratings play a role?

Bond process in detail

  • How do I start the bond issuance process and who is needed?
  • What does a roadshow and the overall timeline look like, especially when issuing a bond for the first time?
  • How does the bookbuilding and pricing of a bond work?

IPO process in detail

  • What steps do I need to take to take my company public?
  • What valuation methods do investors use to price my company?
  • Why do I need an issue concept, what documents are required and what do roadshows and bookbuilding look like?

Current developments, parties involved and life as a listed company

  • How are the bond and equity markets performing from today's perspective?
  • Which parties in which roles need to be considered in capital market financing?
  • How does my everyday life differ before and after the IPO?

Group of participants

Employees and managers from companies that are already active on the capital market or are planning to use it as an additional source of financing for the first time, as well as corporate customer advisors from banks who want to learn about the needs of their customers for upcoming capital market financing from their perspective.


The training can basically be divided into two parts - debt capital market and equity capital market. After a brief introduction and explanation of the related terms, you will learn about the debt capital market and all its products in the first part. In addition to promissory note loans, registered bonds or hybrid bonds, we focus on the "normal" bond and its entire process from idea to conclusion.

The equity section is structured in a similar way: Private placements and capital increases are discussed step by step before we turn our attention to the central topic of going public. A holistic view of the process and life as a listed company under constant observation of the capital market round off the 1-day seminar.

Do you have any questions?

Marc Baumgärtner

Marc Baumgärtner

Seminar organization

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